In order to be able to build successful business, it is important to understand the competitive environment and the driving forces that will change people's behaviour, and therefore the competitive environment in the future. E.g. technological development, environmental challenges, wars and various other phenomenas will have an influence on our ( consumers ) behaviour. it is vital to understand people's behaviour; desires, hopes, fears and motives in order to build products and services that we ( people, consumers ) feel necessary and desirable. During this course you will get hands-on experience on the strategic business insights. What do we mean by strategic business insights? Why is it vital for your business to understand the insights that are relevant to your branch? How is people's behaviour changing? And how to map future forecasting to your strategic planning? Hope you enjoy the journey!